Thinking

Perspectives on technology, AI & commercial outcomes.

Practical thinking on AI strategy, fractional leadership, and the decisions that define how technology creates commercial value. No fluff — just the things worth saying.

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STRATEGY
AI Strategy 12 June 2025 · 8 min read

Why your AI strategy is failing at the proof-of-concept stage

Most AI programmes are stuck in a loop of impressive demos that never reach production. The problem isn't the technology — it's that strategy was built around the model, not the business problem.

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All posts

AI Strategy8 min read

The governance gap: why compliance needs to come first in AI deployment

Retrofitting governance onto a deployed AI system is expensive, slow, and sometimes impossible. Here's how to build it in from the start.

28 May 2025
Leadership6 min read

What a fractional CTO actually does — and when you need one

The fractional CTO role is often misunderstood. This is a clear-eyed look at what it covers, what it doesn't, and how to know if it's right for your business.

15 May 2025
Commercial Tech5 min read

Build vs buy: the question most technology teams are answering wrong

The build vs buy decision is rarely about technology. It's about commercial differentiation, margin, and what you actually want to be good at.

2 May 2025
AI Strategy7 min read

The ROI of AI: how to build a business case that survives board scrutiny

AI investment cases fail at board level because they're built around technology metrics. Here's how to build one that speaks the language of the CFO.

18 Apr 2025
Leadership5 min read

Technology leadership for PE: what portfolio companies actually need post-acquisition

Post-acquisition technology integration fails more often than not. What PE-backed businesses need isn't a roadmap — it's a decision-maker in the room.

5 Apr 2025
Commercial Tech6 min read

Vendor rationalisation: how to cut your technology spend without cutting capability

Most mid-market businesses are sitting on 20–40% of avoidable technology spend. Here's how to find it, cut it, and reinvest it where it matters.

21 Mar 2025

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